Profit First

In Profit First, Author Mike Michalowicz explains how the age-old accounting formula  of Sales – Expenses = Profit turns great businesses into cash-eating monsters, trapping you in a day-to-day, cheque-to-cheque, feast and famine struggle to survive ☠️

He reveals how to flip that “Frankenstein Formula” and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits. The step-by-step Profit First system shows you how to radically change the financial health of your business…from your very next deposit! 😍 💰


What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?  Sound like a bit of a no-brainer to me.

Business isn’t supposed to suck your bank account dry and slowly suffocate your life through lack of financial sustenance.  Your Business should be the TOOL you use to achieve the goals you have set for your personal lifestyle.  

And it should be fun! (fine print: definition of fun varies from individual to individual 😂) And when it’s NOT fun, you should still be motivated to do the hard work because it’s helping you achieve your PERSONAL FINANCIAL GOALS and find fulfilment in your work 🙌🏻

Meet the Author

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Fabled author, Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”

This is a Money Management System that Understands Small Business – and that it’s all about US and OUR reward for being in the Trenches.

Would you like to learn more?

Because it all starts with us